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The Official SaaStr Podcast: SaaS | Founders | Investors
SaaStr 743: 9 Easy Sales Concepts So Many Get Wrong with Sam Blond, Former CRO Brex
Jun 21, 2024
Former Brex CRO Sam Blond shares 9 sales concepts: Don't outsource recruiting, focus on demand, stand out, leverage happy customers, focus on distribution, be prescriptive, presumptive close, meet customers in person, obsess over implementation.
39:23
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Quick takeaways
- Leverage personal networks for hiring top talent instead of outsourcing recruiting.
- Prioritize generating demand over focusing solely on existing deals for effective business growth.
Deep dives
Recruiting Success: Building Networks Over External Recruiters
Rather than outsourcing recruiting to external firms, it is recommended to leverage personal networks for hiring top talent. External recruiters may not save time as expected and often provide a pool of candidates less likely to be top performers. The best candidates are usually not sourced through recruiters but come through personal referrals, leading to a higher chance of hiring successful employees.
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