SaaStr 743: 9 Easy Sales Concepts So Many Get Wrong with Sam Blond, Former CRO Brex

Sam Blond, the former CRO at Brex with 15 years in tech sales, took the stage at SaaStr Europa 2024 to share nine easy sales concepts that so many get wrong. Sam got his first job in tech sales as an SDR for Jason Lemkin’s company, EchoSign, which later sold to Adobe and launched his career.

These nine sales concepts, when done correctly, will greatly improve your sales and sales teams:

1. Don’t Outsource Recruiting
2. Focus on Demand Until You Have Too Much
3. Do Things That Stand Out
4. Leverage Happy Customers to Generate New Ones
5. Distribution Is As Important As The Announcement
6. Be Prescriptive On How To Buy Your Product
7. The Presumptive Close
8. Meet Prospective Customers In Person
9. Obsess Over Implementation

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