Acquiring Minds Quitting Consulting to Buy a $1m SDE Agency
26 snips
May 26, 2025 Grant Hensel, managing partner at Entrepreneurial Capital, and Julia Hensel, CEO of LexiGate, share their journey from consulting to owning a digital agency. Julia discusses her transition from BCG to entrepreneurship alongside her husband. They dive into the challenges of business acquisition, emphasizing teamwork and avoiding debt. The couple also reflects on their unique dynamic in navigating ownership as a married team, the strategic advantages of acquiring active businesses, and the evolving landscape of SEO impacted by AI. Tune in for their valuable insights!
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Grant Led the Search Effort
- Julia was excited to operate a business but lacked time to search herself. Grant led the intensive nine-month search process and submitted four LOIs.
Present LOI Verbally With Deadline
- Present your LOI verbally before sending the document to prevent sellers from shopping it. Always include a same-day expiration to pressure timely decisions.
Operating Buyers Stand Out
- Many buyers treat digital businesses as passive assets, but operating involvement attracts sellers. Being a nice, earnest operator differentiates buyers in broker-heavy markets.
