Grant Hensel

Grant Hensel, managing partner at Entrepreneurial Capital, and Julia Hensel, CEO of LexiGate, share their journey from consulting to owning a digital agency. Julia discusses her transition from BCG to entrepreneurship alongside her husband. They dive into the challenges of business acquisition, emphasizing teamwork and avoiding debt. The couple also reflects on their unique dynamic in navigating ownership as a married team, the strategic advantages of acquiring active businesses, and the evolving landscape of SEO impacted by AI. Tune in for their valuable insights!

Grant Hensel, founder of Entrepreneurial Capital, has an impressive entrepreneurial background with ten startups, including seven failures but also two successful exits. He dives into his passion for backing self-funded searchers and discusses his unique investment criteria focused on resilient SMBs. Grant shares hilarious anecdotes from buying a marketing agency for his wife, insights on the importance of operator quality, and why he believes self-funded search is a true grit test. Tune in for his thoughts on finding searchers and his post-acquisition playbook!