Navigating the Shift from Consulting to SEO Agency Ownership

Register for the webinar:

• Buy a Business, Not a Fantasy: Addressing This Month’s 7 Most Common Buyer Concerns - Wed May 28th - https://bit.ly/43u7oto

When Julia Hensel decided to pursue entrepreneurship, husband Grant helped her find a remote business with a great team.

Topics in Grant & Julia’s interview:

• Julia’s background at BCG
• Grant’s many zero-to-one businesses
• Key lessons learned from failed LOIs 
• Why they avoided SBA loans
• The acquisition of Lexigate and what made it the right fit
• Standing out in a competitive process
• Is AI destroying SEO?
• Meeting clients and employees before purchase
• Transitioning from BCG to business ownership
• Leading a mostly Romanian team

References and how to contact Grant & Julia:

• Julia’s LinkedIn
• Grant’s LinkedIn
• Lexigate
• Nonprofit Megaphone
• Entrepreneurial Capital
• The Culture Map by Erin Meyer

Download the New CEO’s Guide to Human Resources from Aspen HR:

• From this page or contact mark@aspenhr.com

Work with an SBA loan team focused exclusively on helping entrepreneurs buy businesses:

• Pioneer Capital Advisory

Learn more about Walker Deibel's done-with-you buy-side advisory:

• The Acquisition Lab

Connect with Acquiring Minds:

• See past + future interviews on the YouTube channel
• Connect with host Will Smith on LinkedIn
• Follow Will on Twitter

Edited by Anton Rohozov
Produced by Pam Cameron