Tourpreneur Tour Business Podcast
Babylon Tours: Scaling a Lean Walking Tour Company
Nov 22, 2022
Arnaud Azoulay, CEO of Babylon Tours, transforms from Paris guide to leading a walking tour company across Europe. He reveals how he scaled his business with a lean team, focusing on quality experiences and guides. Arnaud discusses the value of personal interactions amid automation and his success utilizing OTAs for sales. He shares insights on customer loyalty, innovative combo tour offerings, and lessons learned from In N Out Burger regarding efficiency. Dive into his organic growth strategies and the importance of immersive cultural experiences in tours.
40:44
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Quick takeaways
- Arnaud Azoulay emphasizes the importance of maintaining high-quality experiences and personal attention in a lean tour business model.
- Strategic partnerships with skilled local guides are crucial for successful expansion and sustaining service quality in new markets.
Deep dives
Harnessing Google's Potential for Tour Operators
Tour operators can significantly benefit from Google’s Things To Do program to gain increased visibility and enhance direct bookings. Implementing this program offers tour operators innovative ways to present their tours on Google, ultimately leading to greater customer exposure. By leveraging Google's platform, operators can reach a broader audience and position their tours more effectively against competitors. The benefits of such a partnership not only increase bookings but also help foster lasting relationships with customers through enhanced experiences.
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