Babylon Tours: Scaling a Lean Walking Tour Company
Tourpreneur Tour Business Podcast
Building Customer Loyalty in Walking Tours
This chapter focuses on the significance of a customer-centric approach in the walking tour industry, emphasizing personal interactions over automation to enhance satisfaction. It explores customer acquisition strategies, particularly the reliance on online travel agencies (OTAs), while highlighting the importance of unique tour experiences that encourage repeat business. The discussion also covers the challenges of expanding into new cities, the need for exceptional guides, and strategies for retaining talent in a competitive marketplace.
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