Arnaud Azoulay, CEO of Babylon Tours, transforms from Paris guide to leading a walking tour company across Europe. He reveals how he scaled his business with a lean team, focusing on quality experiences and guides. Arnaud discusses the value of personal interactions amid automation and his success utilizing OTAs for sales. He shares insights on customer loyalty, innovative combo tour offerings, and lessons learned from In N Out Burger regarding efficiency. Dive into his organic growth strategies and the importance of immersive cultural experiences in tours.
