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Babylon Tours: Scaling a Lean Walking Tour Company

Tourpreneur Tour Business Podcast

CHAPTER

Immersive Cultural Experiences in Walking Tours

This chapter emphasizes the importance of immersive walking tours and the unique value of experiencing cultural venues like museums firsthand. It discusses the challenges of replicating these experiences through technology while also outlining strategies for enhancing customer engagement and satisfaction. The narrative highlights the launch of a combined tour of the Louvre and Orsay in Paris, illustrating how personal interactions during the tour can deepen connections and enrich the overall experience.

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