The Home Service Expert Podcast Mastering the Principles of Influence with Dr. Robert Cialdini
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Oct 25, 2024 
Dr. Robert Cialdini, Founder of the Cialdini Institute and renowned author on influence, dives deep into the art of ethical persuasion. He discusses powerful principles like scarcity and social proof, showing how small changes can lead to big impacts in business. Through engaging anecdotes, Cialdini reveals psychological tactics, such as reflecting on trust and likability, and the importance of generosity. He also shares insights on aging with vitality and building lasting relationships, emphasizing the profound effects of ethical influence in our lives.
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Boy Scout Candy Bar Story
- Dr. Cialdini bought chocolate bars from a Boy Scout despite not liking chocolate.
- This sparked his interest in studying influence and persuasion techniques.
The Mint Study
- A study showed that giving mints to diners increased tips.
- Unexpected and personalized gifts had the biggest impact on reciprocation.
Pre-Suasion for Home Service
- Instead of offering a drink, provide clients with valuable information related to their homes.
- Focus them on home improvement or safety to prime them for your sales pitch.