62. How to Hit a Million Your First Year as an Introvert With Will Van Wickler
Dec 23, 2024
auto_awesome
Will Van Wickler, a young introvert who made over $1 million in his first year in real estate, shares his journey from high school to success. He discusses the Golden Letter method, a game-changing marketing strategy that helped him secure 69 home sales. Will emphasizes the importance of targeted communication in real estate, and the power of mentorship in overcoming challenges. His insights on maximizing client relationships and learning from failure provide valuable lessons for anyone looking to excel in the industry.
Will Van Wickler achieved remarkable real estate success as an introvert by utilizing the targeted Golden Letter method and focusing on niche markets.
His journey highlights the importance of preparation, conversation mastery, and adaptability in evolving real estate landscapes to maintain business momentum.
Deep dives
The Journey to Real Estate Success
An introverted approach can still lead to remarkable success in real estate, as exemplified by a young agent who began his career at 19. He became intrigued by the potential to gain financial freedom and opted out of traditional college education in favor of pursuing real estate. Reading 'The Millionaire Real Estate Agent' at a young age motivated him to understand that a strong system could yield significant income. Despite initial skepticism from peers and mentors, he remained focused on his entrepreneurial goals and laid the groundwork for his future success.
Innovative Systems: The Golden Letter Model
To build his business, the agent adopted the golden letter system, which emphasizes sending targeted letters to homeowners expressing interest in selling. He recognized the importance of utilizing a simple message that would prompt immediate responses, avoiding traditional methods that he found cumbersome and unproductive. By thoroughly researching high turnover areas that featured second homes, he efficiently tapped into a niche market that minimized objections regarding buyer representation. This straightforward approach generated consistent leads and transformed his business model as he learned to master the art of conversation with interested homeowners.
Learning and Mastering Your Craft
Reflecting on his early experiences, the agent emphasizes the value of preparation and practice in ensuring success. He sought out resources, including a USB drive filled with conversation scripts, which he listened to regularly to become adept at addressing common objections. By employing a structured method for handling calls, he maintained focus on the goal of setting listing appointments rather than getting overwhelmed by every inquiry. This systematic preparation instilled a sense of confidence that resonated with prospective clients and cemented his reputation as a young and capable agent.
Adapting to Market Changes
As the market evolved, the agent modified his strategy to align with new opportunities, focusing on builders and developers seeking land for new projects. Recognizing the demand for quality inventory, he began prospecting for land opportunities that catered to these clients, positioning himself as a valuable resource in the market. His approach transitioned from sending many letters to a more focused strategy targeting specific builders, leading to mutually beneficial outcomes for all parties involved. This adaptability not only maintained his business momentum but also established him as a reliable partner in the rapidly changing real estate landscape.
Will Van Wickler was 17 years old when he first read “The Millionaire Real Estate Agent.”
He was 22 when he finished his first full year in the real estate industry, earning $1 million GCI.
Will, a self-described introvert, did all this without a sphere or being the “mayor of the town” guy. Many times, he didn’t even meet the seller in person.
Sounds too good to be true? Take a listen to how he built his model: the Golden Letter method, picking the right area, and memorizing talk tracks.
Will may be young, but he is business savvy beyond his years.
This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.
WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.