Entrepreneurs on Fire The Importance of Growing a Global Brand with Neil Patel
20 snips
Jul 17, 2022 
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Pick Markets Where You Already Have Traction
- Look at where you're already getting revenue and traffic outside your primary market to pick expansion targets.
- Prioritize countries with high population, strong GDP, and existing traffic before expanding physically.
Build Traffic First, Then Localize
- If you lack a physical presence, first build localized traffic by translating and adapting your top pages.
- Use hreflang tags so Google recognizes the language-specific pages and avoid duplicate-content worries.
How Neil Entered Brazil Successfully
- Neil used Brazil as an early expansion: they built traffic first, then hired salespeople and opened an office after proving revenue.
- They only scaled physical presence once leads and payments validated the market.