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How to Grow a Global Brand?
The easiest thing to do is look at your revenue. What places are you generating revenue from outside of your main market? Which countries have a high g d p, have a high population count and we're already making somewhat money there? That's typically where you want to go first for expansion. These are critical locations. And actually things focus on before you go into any of these markets. But neil, i love getting specific. I love going down to that granular level. So how do we actually enter a market if we don't have a physical presence in it? We've kind of identified that market to enter, but now how do we do it?