The Game with Alex Hormozi Double Rates Without Changing Your Business Model (with Greg Hickman) Pt.1 - Sept. '21 | Ep 416
Jul 30, 2022
Discover how to double your rates without altering your business model! The conversation dives into the pitfalls of traditional agency practices and the importance of productizing services for efficiency. Learn about harnessing word of mouth versus paid media for organic growth. Gain insights on enhancing customer value to justify higher pricing and ensure sustainability. Plus, explore strategies to manage time and effort effectively, enabling trust and stronger client relationships for business success!
AI Snips
Chapters
Books
Transcript
Episode notes
Agency Model Issues
- The typical agency model often results in businesses that are difficult to sell.
- Productizing services and specializing, rather than generalizing, increases business value and scalability.
Productization and Specialization
- Create a clear customer journey and divide tasks among team members.
- Focus on high-profit clients and specialize in specific services for a niche market.
Scaling to $1M
- Focus on one product, one customer type, and one marketing channel when scaling a business under $1 million.
- Prioritize manual outbound, referrals, or word-of-mouth marketing for better sellability.
