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Double Rates Without Changing Your Business Model (with Greg Hickman) Pt.1 - Sept. '21 | Ep 416

The Game with Alex Hormozi

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Rethinking the Agency Model

This chapter explores the pitfalls of the traditional agency model, including issues of sellability and flight risk in service-based businesses. It emphasizes the need for productizing services, niching down for efficiency, and defining a clear customer journey to drive growth and enhance client experience.

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