

a16z Podcast: Crisis Time -- What to Do When Things Go Sideways
Feb 3, 2015
Judy Smith, founder of Smith&Company and the real-life inspiration for Olivia Pope, teams up with Margit Wennmachers, partner at Andreessen Horowitz and co-founder of The Outcast Agency. They discuss how crises can transform corporate culture if handled correctly. Key topics include the importance of authentic apologies, transparent crisis communication, and tailored responses to restore trust after product failures. They highlight the critical role of leadership and cultural integrity in navigating crises, especially in the fast-paced tech landscape.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Navigating Crises in Tech Organizations
01:34 • 10min
The Art of Authentic Apologies and Understanding Your Audience
11:48 • 2min
Navigating Crisis Communication: The Role of Authenticity and Authority
14:14 • 3min
Navigating Second Chances for Companies After Product Failures
17:16 • 2min
Crisis Communication and Corporate Culture
18:50 • 9min