Crisis Communication and Corporate Culture

A crisis can be an opportunity to change your culture. But you have to get through the crisis first, and that starts with getting to the truth of what happened. a16z's Margit Wennmachers, who co-founded The Outcast Agency, and Judy Smith, the founder of a crisis management firm but also "the real life Olivia Pope" (the inspiration behind the ABC show Scandal) draw on their long experience managing all types of crises to walk us through what steps to take when things go bad.