How I Built This with Guy Raz McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John
Oct 26, 2020
Robin McBride and Andréa McBride John, co-founders of McBride Sisters Wine, share their remarkable journey from discovering they were half-sisters to creating a thriving, inclusive wine brand. They discuss the challenges of breaking into the wine industry, including securing investments and navigating a predominantly white market. Their innovative blend of heritage and ambition resonates throughout the conversation, showcasing their commitment to accessibility in wine. Hear how they transformed personal stories into a brand that empowers and celebrates diversity.
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Cold-Calling Hustle
- To get their wine into restaurants, Robin McBride cold-called top restaurants in Los Angeles and San Francisco.
- She persisted until she got appointments, bypassing industry protocols.
Democratize Wine
- Focus on making wine accessible to everyone.
- Democratize the wine experience instead of catering to a select few.
Wider Audience, Bigger Profits
- Reaching a wider audience at a lower price point is a smart business strategy.
- Small, elite winemakers don't get rich by catering to exclusive clients.
