How I Built This with Guy Raz cover image

McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John

How I Built This with Guy Raz

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Navigating the Wine Industry's Challenges

This chapter explores the initial struggles and key strategies of two women of color as they launch their wine import business amidst financial hurdles and industry norms. They share their experiences in cold calling and building relationships with sommeliers to secure accounts, highlighting resilience and adaptability. With a focus on making premium wines accessible, they discuss collaborations and strategic decisions made during a challenging market environment.

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