The business case for being bilingual

The debate over the place and importance of the French language in Canada erupted into the corporate world after Air Canada CEO Michael Rousseau gave a speech, mainly in English, in Montreal, and afterward said it was “testament” to the city that he hasn’t needed to learn French in the 14 years that he has lived there.

His comments caused a cascade of criticism from politicians and ended up having a ripple effect for other English-speaking CEOs. Now Michael Rousseau is vowing to learn the language. Report on Business columnist, Rita Trichur, explains why bilingualism is a key component of being a corporate leader in Canada.

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