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The business case for being bilingual

The Decibel

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Is There a Way to Reach Out to People of Color?

The official languages commissioner is taking a look at the or canada situation. But regulation nt solve every problem that we have in this country, it would actually be a much better solution if the boards of directors of these companies sat down and thought about this in e no, a more comprehensive way. It's no longer acceptable to think that the point of business is just to make money for shareholders. There's broad recognition now that companies play roles in society; they 're supposed to be responsible corporate citizens. And if there is a concern among a big pocket of the population that they feel not valued or disrespected, then corporations have a responsibility to be part of the solution.

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