The Importance of Being in Front of Clients

Being in front of clients is crucial for salespeople, as it allows for true selling rather than just marketing. Salespeople should prioritize face-to-face interaction with customers and avoid getting caught up in electronic tools and campaigns. Actively scheduling visits and hand-delivering quotes or products can leave a positive impression on customers. Additionally, requesting mini tours of the customer's facilities can provide valuable insights into their use of your products and any competitors' presence. Overall, being present and engaged with customers is key to building strong relationships and being a pleasure to do business with.