Lunch With Norm - The eCommerce & Amazon FBA Podcast The $100M Amazon Playbook (2025 Edition) | Jasim Eisa
Nov 10, 2025
In this discussion, Jasim Eisa, an ecommerce CEO and founder of Voadera, shares insights from his journey of scaling businesses to over $70M and helping others achieve $100M+ on Amazon. He reveals why outdated tactics lead to brand failures and introduces the innovative '4-by-4 Playbook' for 2025 success. Listeners learn practical strategies to elevate click-through rates and boost lifetime value while navigating hidden fees that affect margins. Jasim emphasizes the importance of product quality and alignment across marketplaces.
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Main Image Drove A 40% CTR Lift
- A vitamin brand spent months on listing video tweaks with tiny gains.
- Changing the main image raised CTR ~30–40% and grew sales from ~1.8M to ~2.7M.
Raise LTV With Packs And Smart Subs
- Increase LTV by raising average order value with multipacks or B2B case sales.
- Add Subscribe & Save and test dollar vs percentage coupons to find the best subscriber uplift.
Test Dollar Vs Percentage Subs
- Test subscription incentives as a dollar amount versus a percentage for different customer avatars.
- Choose the variant that maximizes subscribers while keeping CAC to LTV healthy.