Should New Brands Start on Amazon or Build Off-Platform First

Think your Amazon brand failed because the product was bad? Think again. Most brands collapse because they scaled the wrong way, using the tactics of 2018 in 2025. In this episode of Lunch With Norm, I sit down with Jasim Eisa, a former college-dropout turned ecommerce CEO. He built companies with over $70 M in revenue, leads a 150-person agency, and has helped brands sell $100 M+ on Amazon.

Jasim Eisa's Voadera - https://www.voadera.com/strategy-call

🚀 What you’ll discover in this episode:

- Why driving traffic alone won’t save your Amazon brand.

- The new “4-by-4 Playbook” that defines success in 2025: 4 pillars + 4 growth levers.

- How one vitamin brand swapped a main image and increased click-through by 30-40%.

- The hidden fees & unit economics that kill margins (even at scale).

- Why lifetime value (LTV) matters more than the initial sale and real tactics to boost it.

- How to audit your bottleneck from traffic → CTR → conversion → LTV.

- What truly separates winners from sellers scraping by this year.

Chapters:

00:00 – Why Most Amazon Brands Fail

00:28 – Meet the $100M CEO

00:56 – Sponsors Making It Happen

02:18 – The Scaling Mistakes Killing Growth

03:44 – Fixing a Vitamin Brand’s Bottleneck

05:56 – Unlocking Hidden Lifetime Value

11:31 – The Amazon Fees No One Sees

14:01 – How Competitors Game the System

15:39 – Untapped Goldmines on Amazon

21:57 – Inside the $100M Playbook

24:47 – Win a Free Brand Audit

26:53 – The Truth About Profit Margins

27:35 – The Four Pillars That Scale

27:51 – Protecting Your Brand Equity

29:19 – Staying In Stock Always

30:10 – Strategies That Work Now

30:57 – The Four Levers of Growth

32:39 – Why Sellers Keep Hitting Walls

35:39 – Launching Products the Right Way

38:54 – Lessons from a $100M Brand

39:19 – How a Baby Brand Took Off

42:53 – Smart Keyword Wins for 2025

46:36 – Final Takeaways for Sellers

Sponsors: AZRank - https://azrank.com/#freequote

AZ One Step - https://www.amzonestep.com/

Sellerboard - https://sellerboard.com/?p=02091

ConnectCash - https://connectcash.io/

Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa

Flat World Network - https://flatworldnetwork.com/

Marketing Misfits - https://marketingmisfits.co/