Think your Amazon brand failed because the product was bad? Think again. Most brands collapse because they scaled the wrong way, using the tactics of 2018 in 2025. In this episode of Lunch With Norm, I sit down with Jasim Eisa, a former college-dropout turned ecommerce CEO. He built companies with over $70 M in revenue, leads a 150-person agency, and has helped brands sell $100 M+ on Amazon.
Jasim Eisa's Voadera - https://www.voadera.com/strategy-call
π What youβll discover in this episode:
- Why driving traffic alone wonβt save your Amazon brand.
- The new β4-by-4 Playbookβ that defines success in 2025: 4 pillars + 4 growth levers.
- How one vitamin brand swapped a main image and increased click-through by 30-40%.
- The hidden fees & unit economics that kill margins (even at scale).
- Why lifetime value (LTV) matters more than the initial sale and real tactics to boost it.
- How to audit your bottleneck from traffic β CTR β conversion β LTV.
- What truly separates winners from sellers scraping by this year.
Chapters:
00:00 β Why Most Amazon Brands Fail
00:28 β Meet the $100M CEO
00:56 β Sponsors Making It Happen
02:18 β The Scaling Mistakes Killing Growth
03:44 β Fixing a Vitamin Brandβs Bottleneck
05:56 β Unlocking Hidden Lifetime Value
11:31 β The Amazon Fees No One Sees
14:01 β How Competitors Game the System
15:39 β Untapped Goldmines on Amazon
21:57 β Inside the $100M Playbook
24:47 β Win a Free Brand Audit
26:53 β The Truth About Profit Margins
27:35 β The Four Pillars That Scale
27:51 β Protecting Your Brand Equity
29:19 β Staying In Stock Always
30:10 β Strategies That Work Now
30:57 β The Four Levers of Growth
32:39 β Why Sellers Keep Hitting Walls
35:39 β Launching Products the Right Way
38:54 β Lessons from a $100M Brand
39:19 β How a Baby Brand Took Off
42:53 β Smart Keyword Wins for 2025
46:36 β Final Takeaways for Sellers
Sponsors: AZRank - https://azrank.com/#freequote
AZ One Step - https://www.amzonestep.com/
Sellerboard - https://sellerboard.com/?p=02091
ConnectCash - https://connectcash.io/
Sophie Society - Free PPC audit β https://calendly.com/sophiesociety/noa
Flat World Network - https://flatworldnetwork.com/
Marketing Misfits - https://marketingmisfits.co/
