How Leaders Can Encourage Imagination

Martin Reeves, managing director at Boston Consulting Group’s Henderson Institute and co-author of "The Imagination Machine," discusses the vital role of imagination in corporate success. He reveals how imagination, often overlooked in business, can be cultivated through structured practices. Reeves shares strategies for leaders to foster creativity, using examples like Lego's transformation through playful innovation. He emphasizes a systematic approach, offering a six-step framework to inspire imaginative thinking and drive growth in organizations.