Unleashing Imagination: The Creative Evolution of a Global Brand

Martin Reeves, managing director and senior partner at Boston Consulting Group’s Henderson Institute, has looked at how companies reinvent themselves to achieve success. And he has found that an essential ingredient in that process is imagination. It’s something we cultivate in children but rarely practice deliberately in the business world. He explains how to encourage and systematize imagination in your organization. Reeves is the coauthor of the new book The Imagination Machine: How to Spark New Ideas and Create Your Company's Future.