The Big Story

Ad Tech Report Card - E268

Nov 9, 2023
Ad tech companies are being graded on transparency and compliance with sharing log-file data. The use of log file data for advertisers is discussed, including its value as a transparent source of information. UID 2.0 in CTV advertising is explored, along with its benefits and limitations. Disney's recent updates to their ad capabilities on Disney Plus are highlighted. Paramount's CTV ad platform and the rise of programmatic in CTV are also discussed.
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1
Introduction
00:00 • 2min
2
Log File Data and Its Importance for Advertisers
02:27 • 21min
3
The Use of UID 2.0 in CTV Advertising: Improving Targeting and Reaching New Customers
23:47 • 5min
4
Limitations and Challenges of UID 2 Integration for Targeting and ID Management
28:32 • 2min
5
Disney's Ad Updates and Integration Work
30:54 • 7min
6
Ad Tech Developments and the Rise of Programmatic in CTV
37:53 • 4min