AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
5min chapter
Ad Tech Report Card - E268
The Big Story
The Use of UID 2.0 in CTV Advertising: Improving Targeting and Reaching New Customers
Exploring the benefits of UID 2.0 in CTV advertising, including improved targeting and increased scale. Case study of HP doubling its budget on UID 2.0 for better ad targeting accuracy. Exclusive use of UID 2.0 on Disney Plus and Hulu streaming inventory.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode