2min chapter

The Big Story cover image

Ad Tech Report Card - E268

The Big Story

CHAPTER

Limitations and Challenges of UID 2 Integration for Targeting and ID Management

Exploring the constraints and difficulties in utilizing UID 2 integration for targeting and ID management, including the implementation only on Disney and Hulu, the use of synthetic IDs, and the possessiveness of media companies over their audience graphs.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode