The New Music Business with Ari Herstand cover image

The New Music Business with Ari Herstand

A Sync Licensing Music Executive is Changing the Game

Aug 16, 2023

Jessica Vaughn, Sync Licensing Music Executive, discusses the process of getting a song synced, representing artists' master rights, finding music supervisors, AI music and sync, and the current state of the sync industry.

01:06:40

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Quick takeaways

Indie musicians with control over their own music and clear rights have a better chance at sync placements.

Artists working with co-writers signed to major publishers face challenges in the sync world.

Sync placements, even small ones, can have a transformative financial impact on struggling artists.

Deep dives

Importance of having housekeeping in order and fewer writers

One of the main points discussed in the podcast is the importance of indie musicians having their housekeeping in order and having fewer writers when it comes to getting sync placements. It is emphasized that indie musicians who have control over their own music and have a clear understanding of the rights involved are more likely to get sync opportunities compared to those with multiple writers and complex rights situations.

The Challenges of Licensing Songs for TV Episodes

Finding Music Supervisors: A Guide for Artists

The Future of Music Libraries

1.

Introduction

2min

2.

An Alternative to Hiring Web Developers and a Discussion on Sync

2min

3.

Exploring the World of Sync Licensing

9min

4.

Licensing Process and Negotiations

20min

5.

State of Single Licensing and Updates to a Book on the Music Business

4min

6.

Managing Emails and Communication Boundaries

4min

7.

Building Authentic Relationships in Sync Licensing

27min

8.

Learning more about the guest and what it means to make it in the new music business

3min

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

Learn more about Jessica Vaughn:

Venice Music - https://www.venicemusic.co/

Head Bitch Music - https://www.headbitchmusic.com/

This week on the New Music Business podcast, Ari is joined by Jessica Vaughn, Head of Sync at Venice Music and President of Head Bitch Music.

05:19 - Welcome

06:19 - What is your current day-to-day?

20:01 - The process of getting a song synced

23:00 - Representing the master rights of artists

31:00 - The current state of the sync industry

35:15 - How does an artist find music supervisors who are open to working with artists direct?

45:42 - AI music and sync

51:00 - On music libraries

Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy: https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

Connect with Ari’s Take:

Website: https://aristake.com

Instagram: https://www.instagram.com/aristake_

TikTok: https://www.tiktok.com/@aris.take

X: https://twitter.com/ArisTake

Threads: https://www.threads.net/@aristake_

YouTube: https://www.youtube.com/user/aristake1

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

X: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with Jessica Vaughn:

Website: https://www.headbitchmusic.com/

Instagram: https://www.instagram.com/headbtchmusic/

TikTok: https://www.tiktok.com/@venicemusic.co

X: https://twitter.com/headbtchmusic

Threads: https://www.threads.net/@headbtchmusic

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

#SyncLicensing #SyncAgency #MusicSupervision

Hosted on Acast. See acast.com/privacy for more information.

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