The New Music Business with Ari Herstand

A Sync Licensing Music Executive is Changing the Game

24 snips
Aug 16, 2023
Jessica Vaughn, Sync Licensing Music Executive, discusses the process of getting a song synced, representing artists' master rights, finding music supervisors, AI music and sync, and the current state of the sync industry.
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ANECDOTE

Last Minute Rejection

  • Ari Herstand's wife had a song licensed, contracts signed, and the final commercial sent for a national vaccine campaign.
  • A last-minute lyric disapproval scrapped the commercial, illustrating the unpredictable nature of sync.
INSIGHT

Indie Sync Advantage

  • Indie musicians often succeed in sync licensing because they control their master and publishing rights.
  • This simplifies licensing for music supervisors, giving indies an edge.
ADVICE

Finding Music Supervisors

  • Research music supervisors on IMDB Pro to find those who work on projects aligning with your music.
  • Follow them on social media and websites; respect their preferred contact methods, often listed.
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