The New Music Business with Ari Herstand cover image

A Sync Licensing Music Executive is Changing the Game

The New Music Business with Ari Herstand

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Building Authentic Relationships in Sync Licensing

This chapter emphasizes the importance of building genuine relationships in the sync licensing industry and shares a personal story about getting a sync placement on a TV show through Twitter. It also discusses the qualifications of a sync artist and the potential for sync songs to become major projects.

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