27min chapter

The New Music Business with Ari Herstand cover image

A Sync Licensing Music Executive is Changing the Game

The New Music Business with Ari Herstand

CHAPTER

Building Authentic Relationships in Sync Licensing

This chapter emphasizes the importance of building genuine relationships in the sync licensing industry and shares a personal story about getting a sync placement on a TV show through Twitter. It also discusses the qualifications of a sync artist and the potential for sync songs to become major projects.

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