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"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition
Bootstrapping a Media Company in 2024 | Where It Happens with Erik Torenberg
Jan 9, 2024
59:26
Snipd AI
Greg Isenberg discusses the future of B2B creators, monetizing media, and the venture of Turpentine on his podcast 'Where It Happens' with Erik Torenberg. They explore the rise of B2B creators, the power of podcasts, niche selection, media monetization, the value of data, diverse businesses within the media industry, startup ideas, price discrimination, and the evolution of San Francisco.
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Quick takeaways
- There is a big opportunity to build an 'audience in a box' business and expand creators' reach to other platforms.
- Media businesses, especially in the B2B space, are under monetized and there is room for growth and innovation.
Deep dives
The Rise of B2B Creators and Turpentine's Approach
In this podcast episode, Eric Turentberg discusses the rise of B2B creators and the focus of his media company, Turpentine. He believes there is a big opportunity to build an audience in a box business, where creators who are big on one platform can expand their reach to other platforms. Turpentine aims to create niche-focused podcasts for specific business verticals, such as CFOs or people in AI, believing that these niches will only continue to grow and attract valuable audiences. By owning these niche distribution channels, Turpentine can not only build a valuable media business but also use the audience to incubate other products or invest in businesses that cater to those niche audiences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode