"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition Bootstrapping a Media Company in 2024 | Where It Happens with Erik Torenberg
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Jan 9, 2024 
Greg Isenberg discusses the future of B2B creators, monetizing media, and the venture of Turpentine on his podcast 'Where It Happens' with Erik Torenberg. They explore the rise of B2B creators, the power of podcasts, niche selection, media monetization, the value of data, diverse businesses within the media industry, startup ideas, price discrimination, and the evolution of San Francisco.
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Podcasts as Media Foundations
- Podcasts serve as a foundation to create multiple media formats from one content source.
- Niching down in B2B podcasts builds valuable audiences that are easier to monetize even with smaller numbers.
Partner with Established Creators
- Partner with established creators who lack presence in other media platforms.
- Offer to produce and grow additional platforms like podcasts in exchange for revenue sharing.
Business Media Under Monetization
- Business media is under monetized because creators often serve only broad public audiences.
- Monetizing niche, high-value data and reputation insights to small audiences can unlock greater revenue.