"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition cover image

Bootstrapping a Media Company in 2024 | Where It Happens with Erik Torenberg

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

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Creating Businesses on Top of Information

The chapter explores the idea of building businesses based on owning information, such as org charts, professional networks, data companies, and reference checks. They discuss the concept of media unbundling and how it presents opportunities for building various types of businesses within the media industry. The chapter also touches on the roles of producers and creators, the similarities between venture capital and the music business, and the possibilities for creators in B2B and B2C.

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