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16min chapter
Bootstrapping a Media Company in 2024 | Where It Happens with Erik Torenberg
"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition
The Rise of B2B Creator Trend and the Startup Idea
The speakers discuss the rise of the B2B creator trend and their startup idea called Terp and Teen. They emphasize the value of starting with podcasts as a media company and the benefits it offers, such as easy repurposing of content and successful monetization with niche audiences.
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