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Search with Candour - SEO podcast
Is SearchGPT better than Google? with Mark Williams-Cook
Sep 16, 2024
Mark Williams-Cook, an SEO expert known for his insights into search technologies, joins Jack Chambers-Ward for a lively discussion on SearchGPT's impact on Google. They delve into early reactions to this innovative platform, revealing surprising truths about the Helpful Content Update. The duo also tackles the complex relationship between robots.txt and redirects, shedding light on indexing challenges. As AI transforms the search landscape, they emphasize the importance of adapting SEO strategies in this evolving digital age.
46:04
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Quick takeaways
- Early reactions to SearchGPT reveal it excels in conversational responses but struggles with in-depth research compared to traditional search engines.
- The podcast discusses the implications of the Helpful Content Update, emphasizing the need for brands to establish credibility alongside valuable content for SEO success.
Deep dives
Exploring the Impact of Search GPT
Search GPT is emerging as a potential alternative to traditional search engines, with early reactions from beta testers indicating varied user experiences. Feedback suggests that while Search GPT can excel in conversational responses and providing precise answers to natural language queries, it struggles with in-depth research, particularly in areas requiring comprehensive data. Notably, the results from Search GPT align more closely with Bing than Google, with 73% similarity to Bing's results compared to only 46% for Google. This transitional phase indicates a shift in user engagement and highlights the necessity for search engines to innovate significantly to compete with established players like Google.
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