Search with Candour - SEO podcast Is SearchGPT better than Google? with Mark Williams-Cook
Sep 16, 2024
Mark Williams-Cook, an SEO expert known for his insights into search technologies, joins Jack Chambers-Ward for a lively discussion on SearchGPT's impact on Google. They delve into early reactions to this innovative platform, revealing surprising truths about the Helpful Content Update. The duo also tackles the complex relationship between robots.txt and redirects, shedding light on indexing challenges. As AI transforms the search landscape, they emphasize the importance of adapting SEO strategies in this evolving digital age.
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Episode notes
SearchGPT vs. Google
- SearchGPT may be better as an answer engine than Google for direct queries.
- It's not as good for research where diverse results are needed.
SearchGPT Ranking Opportunity
- 26% of domains ranking in SearchGPT get no Google traffic.
- This presents a diversification opportunity for marketers.
Death Save Anecdote
- Jack's D&D group used his site's content, featured as a Google snippet.
- This emphasizes the importance of diversifying beyond Google.