3min chapter

Search with Candour - SEO podcast cover image

Is SearchGPT better than Google? with Mark Williams-Cook

Search with Candour - SEO podcast

CHAPTER

Evolving Dynamics of AI in Search and SEO

This chapter explores the transformation of the AI landscape in search, highlighting the industry's shift from skepticism to recognition of AI's pivotal role. It discusses advancements in large language models, potential regulatory impacts on Google, and the necessity of adapting SEO strategies to keep pace with these changes.

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