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Growth Mindset Psychology: The Science of Self-Improvement
The Psychology of Black Friday - Social Contagions, Deal FOMO & Retail Rage
Nov 26, 2024
Dive into the chaotic world of Black Friday, where marketing psychology meets primal instincts. Discover how tactics like scarcity and FOMO turn rational shoppers into overwhelmed buyers. Explore the darker, more compassionate sides of holiday spending and the emotional highs and lows tied to consumerism. Reflect on the environmental impact of our shopping habits and the contrasting call for kindness during the holidays. Listen for insights on finding calm amidst the consumer frenzy.
29:32
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Quick takeaways
- Black Friday evolved from a term denoting chaos into a cultural phenomenon harnessed by retailers to celebrate consumerism and holiday traditions.
- Psychological principles like FOMO and scarcity contribute to chaotic shopping behaviors, often leading to aggression and societal pressures among consumers.
Deep dives
The Evolution of Black Friday
Black Friday originated as a term used by Philadelphia police to describe the chaos following Thanksgiving, primarily due to heavy shopping and the Army-Navy football game. Initially meant to convey a sense of dread, retailers saw a chance to reframe this narrative into a celebration of consumerism, marking the start of the holiday shopping season. This shift reflected a deeper understanding of human nature, revealing our desire for traditions and transformation through shopping. Ultimately, a day once associated with frustration became rebranded as a yearly opportunity for prosperity and excitement in retail.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode