6min chapter

Growth Mindset Psychology: The Science of Self-Improvement cover image

The Psychology of Black Friday - Social Contagions, Deal FOMO & Retail Rage

Growth Mindset Psychology: The Science of Self-Improvement

CHAPTER

The Dual Nature of Holiday Shopping: Kindness and Consumerism

This chapter examines the dual nature of the holiday shopping season, contrasting themes of kindness with the pervasive negativity seen during Black Friday. It further investigates the impact of online shopping on consumer behavior and the implications of increased connectivity amidst growing individualism.

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