What are the secret drivers behind the year's biggest shopping day, and why is there so much fighting?
Black Friday has become an inescapable part of life, with a deal notification even popping up as a type this... (thanks Grammarly I don't need 50% off)
But it wasn't always this way.
In the early 1950's Philadelphia after Thanksgiving, a flood of traffic would swell for the local football game and downtown shopping. Cops called the gridlock "Black Friday" as a derogatory term. It was slowly adopted by shops and morphed into the retail phenomenon we know today.
We pull the curtains back on this crazy day:
- Psychological levers that get us to spend
- Case studies of different fights and drama
- How shopping impacts our emotions
- What are we really seeking from a deal
Learn about why our rational thinking gets turned off as shops manipulate our minds to get us into a buying frenzy and how it can turn violent. And whose fault is it?
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Growth Mindset Psychology:
Sam Webster explores the psychology of happiness, satisfaction, purpose, and growth through the lens of self-improvement.
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Chapters:
00:00 The Contradiction of Black Friday
02:20 A Brief History of Black Friday
05:01 The Perfect Storm of Psychological Triggers
07:12 Case Studies of Black Friday Madness
09:29 Deindividuation, Competition, Social Contagion and Polyvagal Theory
11:34 Cyber Monday and Online Shopping
15:41 The Financial Costs of Black Friday
17:45 Global Perspectives on Black Friday
19:31 Human Nature Revealed by Black Friday
20:49 Social Dynamics & the Irrationality of Value
21:32 Final Thoughts on Black Friday
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