6min chapter

Growth Mindset Psychology: The Science of Self-Improvement cover image

The Psychology of Black Friday - Social Contagions, Deal FOMO & Retail Rage

Growth Mindset Psychology: The Science of Self-Improvement

CHAPTER

Psychology of Black Friday Frenzy

This chapter explores the psychological drivers behind consumer behavior during Black Friday sales, examining how tactics like anchoring, scarcity, and FOMO transform rational shoppers into impulsive buyers. It highlights the chaotic emotions and primal instincts that emerge in crowded shopping environments, shedding light on both the darker and more compassionate sides of this retail phenomenon.

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