Building a Strong Brand With Content in the AI Era

As the AI sphere continues to gain momentum, many companies are quick to join the bandwagon for convenience, often neglecting the quality of their branding in the process. Although AI software is a great tool that can help, we should not tolerate “creative procrastination” in terms of content marketing. Instead, we must strive for creative solutions that enhance our company's performance.

In this episode, Maja and Alex take a deep dive into the realm of realistic expectations when building organic channels. They explore how you can seamlessly incorporate ProductLed content into your brand and product, fostering organic growth and engagement.

Key Takeaways

[2:33] Getting your entrepreneurial engine revved up

[5:37] Managing realistic expectations for organic channels

[9:41] Enhancing content strategy and research tools optimization

[14:52] Prioritizing quality over quick results

[19:47] Uncovering the crucial "who" behind content, instead of relying solely on AI tools and accepting creative procrastination

[27:43] Fueling your content's success with ambition and passion for SEO

[31:25] Identifying key indicators of organic trends

[43:55] Combining manual reviews and AI tools for improved speed and accuracy

About Alex Birkett

Alex Birkett is a prominent figure in the field of content marketing and search engine optimization (SEO). As the co-founder of Omniscient Digital, a highly regarded content marketing and SEO agency, Alex has helped numerous businesses establish a strong online presence and achieve remarkable growth.

Profile

Omniscient Digital

Alex's website