Building a Strong Brand With Content in the AI Era
ProductLed Podcast
The Future of Content Marketing
I'm increasingly noticing that if you search for something maybe mid funnel how to do something you're going to get a mixture of long form blog posts and video content. I think this is where we're starting to see a proliferation of different creative formats with regards to content marketing. Jasper's doing this app sumo was early early on this like they had a video team that also looked at search volume and that tied into the content strategy. They would include in a bed video content on some of their highest performing listicles and their bottom funnel content but it would also allow them to be reachable from the SERPsThose videos would rank but then in YouTube as well like people are searching on YouTube directly
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