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The Side Hustle Show
249: SaaS Case Study: How Snappa Bootstrapped Their Way from Idea to $33k MRR in 2 Years
Sep 28, 2017
Guest Christopher Gimmer, Co-founder of Snappa, shares how they bootstrapped Snappa to $33k MRR in 2 years. Topics include idea validation, successful launch, growth strategies, freemium model, user engagement, marketing tactics, and strategies for sustainable growth in SaaS companies.
39:00
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Quick takeaways
- Building a software tool once to sell repeatedly with minimal costs is a lucrative side hustle model.
- Snappa's success stemmed from addressing a market need for easy graphic design tools for content creators.
Deep dives
Snappa's Evolution from Idea to Successful SaaS Business
Snappa, an online tool for creating social media graphics, evolved from the co-founders' marketplace for web design themes. The idea sparked from the inconvenience of creating images for their web business and a popular blog post about free stock photos. Leveraging SEO and content marketing, they attracted traffic and identified a need for a more efficient graphic creation tool.
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