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249: SaaS Case Study: How Snappa Bootstrapped Their Way from Idea to $33k MRR in 2 Years
The Side Hustle Show
Informed Strategies for Upgrading Free Plan Users
Strategies for upgrading free plan users involve strategically placed upgrade buttons in the app and highlighting premium features like an add-on button. Additionally, leveraging email marketing tools like Drip to track user behavior plays a crucial role. By nudging users based on their activity level within the app, such as surpassing usage limits or displaying modals when they run out of monthly downloads, the focus is on engaging users effectively to drive upgrades. Customizing communication based on user engagement levels is key, ensuring that inactive users receive content to understand the product value, while engaged users are encouraged to explore premium features.
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