Key Features, Beta Launch, Traffic Sources, Freemium Model, Pricing Strategy, User Engagement

The holy grail of side hustle business models is software, right? Built it once and sell it over and over again for almost zero incremental cost!

Having built the online graphic design tool Snappa to $33k in monthly recurring revenue in 2 years, Christopher Gimmer rounds out our "recurring revenue" theme for the month.

The software as a service aims to help bloggers and content creators make perfectly sized social media graphics or blog images easily and professionally. “Create online graphics in a snap,” the tagline says.

The cool do-it-yourself tool is sold on a freemium or monthly/annual subscription model.

“I just wanted to know whether people were having the same issues I was having,” Christopher said, talking about the hassle he experienced creating quick and professional looking social media and blog graphics.

This is the fourth episode in this series of recurring revenue shows. If you’ve missed any of the previous episodes, be sure to check out:

• How a full-time cop built a subscription box service to $15k a month.
• How a massage therapist built a $15k a month business with short-term rentals.
• How a former alcoholic built a service business to $400k a month in under 3 years.

In this episode, Christopher shares how he validated his idea, successfully launched his new tool just months later and generated $2-3k in the first week, and grew the business to where it is today.

Full Show Notes and PDF Highlight Reel: SaaS Case Study: How Snappa Bootstrapped Their Way from Idea to $33k MRR in 2 Years