Bigger Than Business

Sustainable Growth: Steering a Battleship vs. a Speedboat (with Joseph Ferrell)

Feb 28, 2022
Joseph Ferrell, CEO of Building Engineering-Consultants, Inc., dives into the nuances of leadership and sustainable growth. He reveals how blending diverse personalities can drive a strong culture, emphasizing that 'culture eats strategy for breakfast.' Joseph discusses his company's strategic adjustments, the significance of honest feedback from trusted advisors, and the role of faith in his leadership journey. He also highlights the importance of balancing professional commitments with family, using his experience to lead with intention and purpose.
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INSIGHT

Water Intrusion Is The Primary Risk

  • Water intrusion is the top source of construction litigation and building envelope consulting prevents it.
  • BECI focuses on design, inspection, testing, and assessment rather than performing construction.
ANECDOTE

Fingerprints On Many Notable Buildings

  • Joseph worked on the New Orleans Saints practice facility and other high-profile projects like historic high-rises and Intercontinental Airport.
  • He finds the volume and variety of buildings across cities to be the most rewarding part of the work.
ADVICE

March Consistently For Sustainable Growth

  • Implement a predictable growth model like the 20-mile march: consistent, sustainable steps each year.
  • Decide locations and headcount in advance so growth becomes a when-and-how question, not if.
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