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The Rise & Anatomy of The Iconic Influencer Apology
Jun 13, 2024
Exploring the evolution of influencer apologies, from Notes app to tearful videos, and even ukelele apologies. Highlighting iconic examples like Addison Rae, Shane Dawson, Jeffree Star, and more. Discussing the effectiveness and sincerity of influencer apologies amidst public scrutiny.
31:50
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Quick takeaways
- Influencer apologies have evolved from text-based Notes app apologies to emotional video apologies, showcasing the changing dynamics of social media accountability.
- Influencers have experimented with unconventional apology methods like dance or song, which can attract attention but also provoke criticism for sincerity.
Deep dives
Evolution of Influencer Apologies
Over the years, influencer apologies have developed into a distinct category of content. As social media influencers gained larger audiences and influence, the expectations surrounding their behavior shifted. With Gen Z viewing pop culture more critically, influencers faced greater scrutiny and accountability. These parasocial relationships led to normalized expectations on influencers, often seen as friend-like figures. Apologies typically follow the surfacing of past transgressions, prompting influencers to address their audience, sometimes proactively.
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