The Rise & Anatomy of The Iconic Influencer Apology

Jun 13, 2024

Exploring the evolution of influencer apologies, from Notes app to tearful videos, and even ukelele apologies. Highlighting iconic examples like Addison Rae, Shane Dawson, Jeffree Star, and more. Discussing the effectiveness and sincerity of influencer apologies amidst public scrutiny.

31:50

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Episode notes

Intro

00:00 • 10min

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Analyzing Influencer Apologies: From Classic to Creative

10:29 • 4min

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Analysis of Various Influencer Apology Videos

14:59 • 2min

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Analysis of Influencer Apologies and Accountability

17:18 • 14min

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In this week's episode, I explore how the influencer apology has become such a big part of online culture. I look at the evolution— from Notes app apologies, to tearful off-the-cuff YouTube videos, to apologies FOR the first apology, to... ukelele apologies(?) — before diving into some of the most iconic examples of influencer apologies over the years.

Timestamps:

3:40 How has the influencer apology become such a major part of online culture?

7:47 The evolution of influencer apologies

10:04 Addison Rae

12:23 Shane Dawson

13:28 Jeffree Star

14:39 Sienna Mae Gomez

15:18 Colleen Ballinger

17:54 David Dobrik

20:25 Tana Mongeau

23:00 Mikayla Nogueira

24:07 Apologies that have gone over well