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Analyzing Influencer Apologies: From Classic to Creative
This chapter delves into the world of influencer apologies, analyzing the impact of apologies by figures like Shane Dawson and Jeffree Star. It also touches on influencer Sienna Mae Gomez and how she navigated apologizing after facing serious accusations.
In this week's episode, I explore how the influencer apology has become such a big part of online culture. I look at the evolution— from Notes app apologies, to tearful off-the-cuff YouTube videos, to apologies FOR the first apology, to... ukelele apologies(?) — before diving into some of the most iconic examples of influencer apologies over the years.
Timestamps:
3:40 How has the influencer apology become such a major part of online culture?
7:47 The evolution of influencer apologies
10:04 Addison Rae
12:23 Shane Dawson
13:28 Jeffree Star
14:39 Sienna Mae Gomez
15:18 Colleen Ballinger
17:54 David Dobrik
20:25 Tana Mongeau
23:00 Mikayla Nogueira
24:07 Apologies that have gone over well
28:17 Can influencers actually effectively apologise?
29:55 Can influencer apologies ever be sincere when so much is on the line?
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Sources:
https://www.reddit.com/r/ShaneDawson/comments/hgj0sh/comment/fw5qkwh/
https://www.reddit.com/r/ShaneDawson/comments/hgj0sh/comment/fw4er2l/
https://centennialworld.com/sienna-mae-gomez-return-assault-abuse-allegations-jack-wright/
https://www.vanityfair.com/style/2020/06/notes-app-apology-instagram
https://www.papermag.com/justin-timberlake-britney-notes-app#rebelltitem6
https://www.vanityfair.com/style/2020/06/notes-app-apology-instagram
https://www.nytimes.com/2019/01/12/style/notes-app-celebrity-statements.html
https://nymag.com/intelligencer/2016/07/was-taylor-swift-betrayed-by-her-own-notes-app.html
https://zeefeed.com.au/what-is-good-apology/
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