Intro

This chapter provides an in-depth look at how influencer apologies have evolved over time, using Laura Lee's 2018 apology video as a starting point. It examines the expectations, complexities, and impact of these apologies, including the rise of Notes App Apologies and the motivations behind them.

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Episode notes

In this week's episode, I explore how the influencer apology has become such a big part of online culture. I look at the evolution— from Notes app apologies, to tearful off-the-cuff YouTube videos, to apologies FOR the first apology, to... ukelele apologies(?) — before diving into some of the most iconic examples of influencer apologies over the years.

Timestamps:

3:40 How has the influencer apology become such a major part of online culture?

7:47 The evolution of influencer apologies

10:04 Addison Rae

12:23 Shane Dawson

13:28 Jeffree Star

14:39 Sienna Mae Gomez

15:18 Colleen Ballinger

17:54 David Dobrik

20:25 Tana Mongeau

23:00 Mikayla Nogueira

24:07 Apologies that have gone over well