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Intro
This chapter provides an in-depth look at how influencer apologies have evolved over time, using Laura Lee's 2018 apology video as a starting point. It examines the expectations, complexities, and impact of these apologies, including the rise of Notes App Apologies and the motivations behind them.
In this week's episode, I explore how the influencer apology has become such a big part of online culture. I look at the evolution— from Notes app apologies, to tearful off-the-cuff YouTube videos, to apologies FOR the first apology, to... ukelele apologies(?) — before diving into some of the most iconic examples of influencer apologies over the years.
Timestamps:
3:40 How has the influencer apology become such a major part of online culture?
7:47 The evolution of influencer apologies
10:04 Addison Rae
12:23 Shane Dawson
13:28 Jeffree Star
14:39 Sienna Mae Gomez
15:18 Colleen Ballinger
17:54 David Dobrik
20:25 Tana Mongeau
23:00 Mikayla Nogueira
24:07 Apologies that have gone over well
28:17 Can influencers actually effectively apologise?
29:55 Can influencer apologies ever be sincere when so much is on the line?
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Sources:
https://www.reddit.com/r/ShaneDawson/comments/hgj0sh/comment/fw5qkwh/
https://www.reddit.com/r/ShaneDawson/comments/hgj0sh/comment/fw4er2l/
https://centennialworld.com/sienna-mae-gomez-return-assault-abuse-allegations-jack-wright/
https://www.vanityfair.com/style/2020/06/notes-app-apology-instagram
https://www.papermag.com/justin-timberlake-britney-notes-app#rebelltitem6
https://www.vanityfair.com/style/2020/06/notes-app-apology-instagram
https://www.nytimes.com/2019/01/12/style/notes-app-celebrity-statements.html
https://nymag.com/intelligencer/2016/07/was-taylor-swift-betrayed-by-her-own-notes-app.html
https://zeefeed.com.au/what-is-good-apology/
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Listen to the best highlights from the podcasts you love and dive into the full episode