Analysis of Various Influencer Apology Videos

In this week's episode, I explore how the influencer apology has become such a big part of online culture. I look at the evolution— from Notes app apologies, to tearful off-the-cuff YouTube videos, to apologies FOR the first apology, to... ukelele apologies(?) — before diving into some of the most iconic examples of influencer apologies over the years.

Timestamps:

3:40 How has the influencer apology become such a major part of online culture? 

7:47 The evolution of influencer apologies

10:04 Addison Rae

12:23 Shane Dawson

13:28 Jeffree Star

14:39 Sienna Mae Gomez

15:18 Colleen Ballinger

17:54 David Dobrik

20:25 Tana Mongeau 

23:00 Mikayla Nogueira

24:07 Apologies that have gone over well

28:17 Can influencers actually effectively apologise?

29:55 Can influencer apologies ever be sincere when so much is on the line?

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Sources:

https://www.washingtonpost.com/news/the-intersect/wp/2018/08/20/a-guide-to-the-racism-scandal-thats-tearing-beauty-youtube-apart/ 

https://www.reddit.com/r/ShaneDawson/comments/hgj0sh/comment/fw5qkwh/ 

https://www.reddit.com/r/ShaneDawson/comments/hgj0sh/comment/fw4er2l/ 

https://centennialworld.com/sienna-mae-gomez-return-assault-abuse-allegations-jack-wright/ 

https://www.businessinsider.com/tana-mongeau-interview-racism-apology-videos-being-a-role-model-2020-10 

https://www.vice.com/en/article/ywykzb/how-youtubers-james-charles-jaclyn-hill-pewdiepie-turned-the-apology-video-into-a-genre 

https://www.vanityfair.com/style/2020/06/notes-app-apology-instagram 

https://www.papermag.com/justin-timberlake-britney-notes-app#rebelltitem6 

https://www.vanityfair.com/style/2020/06/notes-app-apology-instagram 

https://www.nytimes.com/2019/01/12/style/notes-app-celebrity-statements.html 

https://nymag.com/intelligencer/2016/07/was-taylor-swift-betrayed-by-her-own-notes-app.html 

https://theface.com/culture/dalai-lama-apology-a-brief-history-of-the-notes-app-statement-pop-culture-celebrity-taylor-swift 

https://centennialworld.com/mikayla-nogueira-returns-to-tiktok-following-mascara-gate-with-unbothered-response/ 

https://www.forbes.com/sites/sethcohen/2020/06/25/apologizing-for-racist-videos-youtuber-jenna-marbles-surprise-move-teaches-an-important-lesson/?sh=2f8d79e2bc69 

https://centennialworld.com/colleen-ballinger-ex-husband-joshua-david-evans-speaks-out-youtuber-swoop-accountability/

https://zeefeed.com.au/what-is-good-apology/